The book
Compound Interest
Small, Steady Marketing Moves That Grow Community Banks. Built from conversations with the community bank marketers who do the work. By Jaci Russo. Coming spring 2027.
The idea
Growth is a habit, not a campaign
Every bank says it is relationship focused, and most of them look the same. The ones that pull ahead rarely do it with one big launch. They make small moves, every month, and let them add up.
This book collects those moves: a customer survey run every month, an email that keeps the customer file fresh, a lender spotlight that runs every week. Each chapter is built around a real community bank and one move it made that compounded.
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Join the waitlist and we will let you know the day it is out.
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Contributors
Be in the book
Are you a marketer at a community bank with a small move that paid off over time? We are still talking with contributors.
- One 30-minute conversation on Zoom, or five questions by email.
- You get a section with your name and your bank.
- You and your compliance team approve every word before anything is published.
- Prefer to stay anonymous? Your section can run without your name or your bank.
- There is no cost, and nothing is sold in the interview.
Tell us your story
Email Mackenzie Wolfe, our contributor coordinator, with your name, your bank and the move you would share.