Speaking
Book Jaci for your banking event
Jaci Russo, PCM is CEO and Co-Founder of brandRUSSO, co-host of the He Said, She Said: Razor Branding podcast, and author of the upcoming book Compound Interest.
The talk
Compound Interest: the small, steady marketing moves that grow community banks
Drawn from interviews with the community bank marketers who made them. Attendees leave with specific moves they can start the next month, not theory.
- Why the banks that pull ahead rarely do it with one big campaign
- Real moves from real community banks, and what they returned over time
- How to report marketing so the board funds it
- A first move for the month after the conference
Formats
- Keynote, 30 to 45 minutes
- Breakout session, 45 to 60 minutes
- Hands-on workshop for marketing teams, half day
- Podcast and webinar guest
Speaking inquiries: jaci@brandrusso.com