Our work
Community bank brands we have helped build
We have built brands for more than 25 years, including many community banks. We help each one find its promise and live it. Here is some of that work.
Alliance Bank
What we did: Strategic Brand Plan, brand identity and campaign
We positioned Alliance Bank around an idea its customers already valued: The Sweet Spot of Banking. The bank sits between impersonal big banks and small banks with limited tools, with modern banking tools and real relationships. We built the positioning, brand story, messaging, visual system, brand architecture and campaign, then took it across advertising, digital, social, print and every customer touchpoint.
A unified story for the bank’s next century: local enough to know you, strong enough to serve you.
St. Landry Homestead
What we did: Rebrand, messaging and website
We rebranded St. Landry Homestead and wrote messaging for its core audience. We also built its online presence, so the bank could connect better with its customers and get ready to grow.
After the relaunch, the bank opened 2 new branches and kept adding to what it offers.
First Bank and Trust
What we did: Brand strategy and campaign
After Hurricane Katrina, every bank in New Orleans faced customers leaving, thousands of foreclosures and failed businesses. We built on the bank’s role as the Official Bank of the New Orleans Saints and positioned it as a trusted business partner.
Assets grew $109 million in the first year, a 22% increase.
MidSouth Bank
What we did: Campaign and messaging
We changed the conversation with a campaign called A Real Bank. For Real People. It used real-world examples to show how the bank was on its customers’ side.
A conversational voice that connected with customers on an emotional, relatable level.
First Reliance Bank
What we did: Campaign and messaging
The bank needed one campaign that worked for many age groups and also told people about its CD rates. We built several messaging and visual systems for many media channels.
The bank met its goals and built a stronger emotional connection with its audiences.
Talk to Jaci
Every engagement starts with a Brand Audit. Start with a 20-minute conversation about where your bank is and where it is headed.