Branding Articles
When you are selling something that takes months or even years to close, your brand needs to carry more weight for longer. At the center of that brand is your […]
At the start of January, B2B teams tend to kick things into gear. New goals, sharper campaigns, and tighter alignment across the company all feel more possible with a clean […]
When internal confusion creeps into a business, the signs usually show up in missed deadlines, frustrating meetings, or lots of talk with very little action. For B2B companies, most of […]
At some point, every business feels it, something in the brand is not clicking like it used to. Maybe the visuals feel outdated or the messaging no longer reflects who […]
Launching a new service line can feel like good momentum. It is a sign that the business is growing, that solutions are evolving, and that more value is on the […]
Digital branding services often fall into the “we’ll get to it later” category. But waiting too long is what keeps many B2B businesses stuck in place. When growth depends on […]
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He Said, She Said: Razor Branding™ Podcast
- Breaking Through the B2B Noise w/ Joya Scarlata June 25, 2026In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […]Jaci Russo
- From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy June 18, 2026What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […]Jaci Russo
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo