Branding Articles
Having a strong digital brand presence isn’t a nice-to-have anymore. It’s a baseline requirement. Buyers are doing their research before ever engaging with your sales team. They’re visiting your website, […]
When internal brand communication breaks down, it doesn’t lose steam slowly—it crashes. Teams stop working together. Departments slip into silos. Messages are reshuffled and repackaged so many times, they no […]
Managing your brand goes way beyond making a good logo or having a nice color scheme. As companies grow, the list of brand assets grows with them. That can include […]
Design workshops are a great way for B2B teams in Lafayette to bring new energy to their brand. Whether you’re introducing a new product line or looking to refresh brand […]
Your visuals are often the first thing people notice about your brand. Before someone reads a sentence of your copy or sits through your pitch, they’re already forming an opinion […]
Your brand is built on the messages you send. Every touchpoint, from sales emails to website pages, carries the voice of your brand. When those voices sound different or conflict […]
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He Said, She Said: Razor Branding™ Podcast
- Breaking Through the B2B Noise w/ Joya Scarlata June 25, 2026In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […]Jaci Russo
- From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy June 18, 2026What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […]Jaci Russo
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo