Branding Articles
Having a strong digital brand presence isn’t a nice-to-have anymore. It’s a baseline requirement. Buyers are doing their research before ever engaging with your sales team. They’re visiting your website, […]
When internal brand communication breaks down, it doesn’t lose steam slowly—it crashes. Teams stop working together. Departments slip into silos. Messages are reshuffled and repackaged so many times, they no […]
Managing your brand goes way beyond making a good logo or having a nice color scheme. As companies grow, the list of brand assets grows with them. That can include […]
Design workshops are a great way for B2B teams in Lafayette to bring new energy to their brand. Whether you’re introducing a new product line or looking to refresh brand […]
Your visuals are often the first thing people notice about your brand. Before someone reads a sentence of your copy or sits through your pitch, they’re already forming an opinion […]
Your brand is built on the messages you send. Every touchpoint, from sales emails to website pages, carries the voice of your brand. When those voices sound different or conflict […]
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He Said, She Said: Razor Branding™ Podcast
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo
- From Agency Life to In-House Strategy W/ Heather Johnson May 21, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-brand industrial company with a small team and long sales cycles. Heather shares how her […]Jaci Russo
- Frameworks Over Playbooks W/ Andy Weiss May 13, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead. Andy brings a perspective shaped by […]Jaci Russo