Branding Articles
Sometimes it’s obvious when things aren’t working. Sales start to flatten. Your team is confused about the message. You hear different answers when people describe what your company does. These […]
Good design connects people to the right message. But bad design does the opposite. It creates noise, confusion, and sometimes even mistrust. For B2B companies, where decisions are often driven […]
Corporate branding goes far beyond a sleek logo or catchy slogan. For B2B companies, it creates the foundation for how external audiences perceive you and how internal teams communicate. A […]
When your brand sounds different on every platform, it creates more problems than you might expect. One message on your website, another in your sales deck, and a completely different […]
Advertising isn’t cheap. It costs time, money, and focus. And when it doesn’t work, those losses add up fast. For B2B companies looking to grow or capture more of their […]
Every strong brand you recognize has something in common: clear creative direction. It might not grab headlines the way logo redesigns or flashy campaigns do, but it influences how a […]
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He Said, She Said: Razor Branding™ Podcast
- Breaking Through the B2B Noise w/ Joya Scarlata June 25, 2026In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […]Jaci Russo
- From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy June 18, 2026What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […]Jaci Russo
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo