Branding Articles
When internal brand communication breaks down, it doesn’t lose steam slowly—it crashes. Teams stop working together. Departments slip into silos. Messages are reshuffled and repackaged so many times, they no […]
Managing your brand goes way beyond making a good logo or having a nice color scheme. As companies grow, the list of brand assets grows with them. That can include […]
Design workshops are a great way for B2B teams in Lafayette to bring new energy to their brand. Whether you’re introducing a new product line or looking to refresh brand […]
Your visuals are often the first thing people notice about your brand. Before someone reads a sentence of your copy or sits through your pitch, they’re already forming an opinion […]
Your brand is built on the messages you send. Every touchpoint, from sales emails to website pages, carries the voice of your brand. When those voices sound different or conflict […]
Brand colors do more than make your logo pop or help people recognize your signage. They play a big role in shaping how others see your business. Whether you’re printing […]
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He Said, She Said: Razor Branding™ Podcast
- From Agency Life to In-House Strategy W/ Heather Johnson May 21, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-brand industrial company with a small team and long sales cycles. Heather shares how her […]Jaci Russo
- Frameworks Over Playbooks W/ Andy Weiss May 13, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead. Andy brings a perspective shaped by […]Jaci Russo
- B2C Thinking in a B2B World W/ Juliana Pereira May 6, 2026In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira, marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they could learn from the consumer world. Juliana brings a rare perspective, having worked across both sides of the […]Jaci Russo
- Building a Brand from the Inside Out w/ Michelle Herl April 30, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls Group, to talk about what it really takes to build a marketing function from the ground up inside a mid-size industrial manufacturer – and keep it growing for […]Jaci Russo
- Legal Marketing and the Art of Standing Out W/ William McLaughlin April 22, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really takes to build and market a law firm brand in one of the most […]Jaci Russo