Branding Articles
Sometimes it’s obvious when things aren’t working. Sales start to flatten. Your team is confused about the message. You hear different answers when people describe what your company does. These […]
Good design connects people to the right message. But bad design does the opposite. It creates noise, confusion, and sometimes even mistrust. For B2B companies, where decisions are often driven […]
Corporate branding goes far beyond a sleek logo or catchy slogan. For B2B companies, it creates the foundation for how external audiences perceive you and how internal teams communicate. A […]
When your brand sounds different on every platform, it creates more problems than you might expect. One message on your website, another in your sales deck, and a completely different […]
Advertising isn’t cheap. It costs time, money, and focus. And when it doesn’t work, those losses add up fast. For B2B companies looking to grow or capture more of their […]
Every strong brand you recognize has something in common: clear creative direction. It might not grab headlines the way logo redesigns or flashy campaigns do, but it influences how a […]
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He Said, She Said: Razor Branding™ Podcast
- Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier September 30, 2026In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and it’s a masterclass in what it actually looks like to bet on yourself when the decision gets made for you. […]Jaci Russo
- One Name. Five Banks. A State to Win. W/ Stan Sorensen September 23, 2026Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Stan Sorensen, Chief Marketing Officer at Altabank, a Utah-based community bank with over a century of history and a footprint that […]Jaci Russo
- How Senior Marketers Actually Land Their Next Job w/ Elda Macias September 16, 2026The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Elda Macias, […]Jaci Russo
- Marketing a Brand Nobody Can See w/ Loree Faucett September 9, 2026Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something when your product is invisible and your buyer never wants to think about you? We’re kicking off […]Jaci Russo
- B2C Thinking in a B2B World. It Works. W/ Erik Koenig July 16, 2026Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […]Jaci Russo