Branding Articles
You can build the perfect product, hire a great sales team, and launch all the right campaigns, but if your brand identity isn’t clicking with the people you’re trying to […]
When a B2B business hits a wall in growth, most teams look to fix marketing tactics, sales processes, or lead generation. But sometimes, the real issue isn’t about what you’re […]
Every business communicates a message to customers, whether they mean to or not. That message shows up through emails, websites, social posts, packaging, tone, and even how quickly someone responds […]
Most B2B companies don’t start with branding problems. They start with goals—better leads, higher retention, more sales. But when those numbers stall or start to slip, the root of the […]
Professional service businesses often rely heavily on trust, expertise, and relationships. Unlike products that can sit on a shelf, your business is built on what clients think and feel when […]
Having a strong digital brand presence isn’t a nice-to-have anymore. It’s a baseline requirement. Buyers are doing their research before ever engaging with your sales team. They’re visiting your website, […]
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He Said, She Said: Razor Branding™ Podcast
- From Agency Life to In-House Strategy W/ Heather Johnson May 21, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-brand industrial company with a small team and long sales cycles. Heather shares how her […]Jaci Russo
- Frameworks Over Playbooks W/ Andy Weiss May 13, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead. Andy brings a perspective shaped by […]Jaci Russo
- B2C Thinking in a B2B World W/ Juliana Pereira May 6, 2026In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira, marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they could learn from the consumer world. Juliana brings a rare perspective, having worked across both sides of the […]Jaci Russo
- Building a Brand from the Inside Out w/ Michelle Herl April 30, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls Group, to talk about what it really takes to build a marketing function from the ground up inside a mid-size industrial manufacturer – and keep it growing for […]Jaci Russo
- Legal Marketing and the Art of Standing Out W/ William McLaughlin April 22, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really takes to build and market a law firm brand in one of the most […]Jaci Russo