Branding Articles
A strong logo doesn’t just look good—it works hard. It’s the face of a business, a handshake with every new customer, and the silent ambassador for what the company stands […]
Introduction Crafting a brand story that stands out requires more than just facts and figures. It’s about painting a picture of who you are and what your brand represents. When […]
There’s a difference between having a brand and having a strategy behind your brand. Most B2B companies didn’t start with a clear brand strategy. Maybe the focus was on getting […]
Brand identity is more than a logo or color scheme. It’s how people recognize, relate to, and remember your business. When clearly defined, it becomes the face and voice of […]
Building a strong brand strategy is one thing. Putting it into action is a whole different challenge. For B2B companies, strategy isn’t just about making a statement. It’s meant to […]
When it comes to advertising in B2B industries, the goals are rarely quick wins. You’re not chasing impulse buys or seasonal surges. The real objective is sustained growth, deeper relationships, […]
Click Here if you’d like to be a guest on our show.
He Said, She Said: Razor Branding™ Podcast
- From Agency Life to In-House Strategy W/ Heather Johnson May 21, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-brand industrial company with a small team and long sales cycles. Heather shares how her […]Jaci Russo
- Frameworks Over Playbooks W/ Andy Weiss May 13, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead. Andy brings a perspective shaped by […]Jaci Russo
- B2C Thinking in a B2B World W/ Juliana Pereira May 6, 2026In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira, marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they could learn from the consumer world. Juliana brings a rare perspective, having worked across both sides of the […]Jaci Russo
- Building a Brand from the Inside Out w/ Michelle Herl April 30, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls Group, to talk about what it really takes to build a marketing function from the ground up inside a mid-size industrial manufacturer – and keep it growing for […]Jaci Russo
- Legal Marketing and the Art of Standing Out W/ William McLaughlin April 22, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really takes to build and market a law firm brand in one of the most […]Jaci Russo