Branding Articles
Good design connects people to the right message. But bad design does the opposite. It creates noise, confusion, and sometimes even mistrust. For B2B companies, where decisions are often driven […]
Corporate branding goes far beyond a sleek logo or catchy slogan. For B2B companies, it creates the foundation for how external audiences perceive you and how internal teams communicate. A […]
When your brand sounds different on every platform, it creates more problems than you might expect. One message on your website, another in your sales deck, and a completely different […]
Advertising isn’t cheap. It costs time, money, and focus. And when it doesn’t work, those losses add up fast. For B2B companies looking to grow or capture more of their […]
Every strong brand you recognize has something in common: clear creative direction. It might not grab headlines the way logo redesigns or flashy campaigns do, but it influences how a […]
B2B brands live or die by how well they communicate. You can have the most advanced product or offer unmatched service, but if your messaging doesn’t land, none of that […]
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He Said, She Said: Razor Branding™ Podcast
- From Agency Life to In-House Strategy W/ Heather Johnson May 21, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what it really takes to build a performance-driven marketing function inside a multi-brand industrial company with a small team and long sales cycles. Heather shares how her […]Jaci Russo
- Frameworks Over Playbooks W/ Andy Weiss May 13, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why the playbooks that got us here will not get us where we need to go – and what to do instead. Andy brings a perspective shaped by […]Jaci Russo
- B2C Thinking in a B2B World W/ Juliana Pereira May 6, 2026In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira, marketing consultant and fractional CMO, to talk about what B2B brands are getting wrong and what they could learn from the consumer world. Juliana brings a rare perspective, having worked across both sides of the […]Jaci Russo
- Building a Brand from the Inside Out w/ Michelle Herl April 30, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls Group, to talk about what it really takes to build a marketing function from the ground up inside a mid-size industrial manufacturer – and keep it growing for […]Jaci Russo
- Legal Marketing and the Art of Standing Out W/ William McLaughlin April 22, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really takes to build and market a law firm brand in one of the most […]Jaci Russo