Branding Articles
Your brand identity is more than your logo or your slogan. It’s how people recognize you, talk about you, and decide whether to trust you. In B2B industries, where buying […]
Picking the right brand strategy service can either move your business forward or leave you stuck in the same tired spot. For B2B companies, the difference between steady growth and […]
When advertising strategies fall short, it’s rarely because the original idea was flawed. More often, the problem lies in execution—or a lack of it. For B2B companies, these breakdowns happen […]
When a company’s messaging doesn’t quite land, it usually isn’t because the logo is off or the colors aren’t right. The breakdown happens much earlier and deeper, usually at the […]
When your brand strategy starts to break down, it doesn’t always look like a full-blown crisis. Sometimes it shows up quiet and slow—an uptick in lost opportunities, a lack of […]
Brand recognition isn’t just about being seen. It’s about being remembered. For B2B companies, this is where the real challenge begins. It’s harder to stand out when your products and […]
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He Said, She Said: Razor Branding™ Podcast
- Breaking Through the B2B Noise w/ Joya Scarlata June 25, 2026In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […]Jaci Russo
- From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy June 18, 2026What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […]Jaci Russo
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo