Branding Articles
Most digital branding services hit the basics. They clean up visuals, apply modern fonts, and maybe help launch a shiny website. But for B2B companies trying to grow or reposition, […]
At some point, the logo that got the job done in the early stages of growth stops working. Maybe it was something you pulled together to check a box, or […]
Your website is often the first impression a potential customer has of your business. And in the B2B space, first impressions aren’t just about looks. They influence trust, credibility, and […]
B2B advertising campaigns aren’t just about putting your name out there. They’re about building long-term value. Whether the goal is generating leads, launching a new service, or staying top of […]
Building a brand identity is a significant step for any business. For B2B companies, the stakes are even higher. Instead of engaging with individual consumers, you’re working to earn the […]
Building Trust with the Right Marketing Agency Forming a partnership with a marketing agency isn’t just another line item on your B2B growth plan. You’re giving a third party access […]
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He Said, She Said: Razor Branding™ Podcast
- Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier September 30, 2026In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and it’s a masterclass in what it actually looks like to bet on yourself when the decision gets made for you. […]Jaci Russo
- One Name. Five Banks. A State to Win. W/ Stan Sorensen September 23, 2026Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Stan Sorensen, Chief Marketing Officer at Altabank, a Utah-based community bank with over a century of history and a footprint that […]Jaci Russo
- How Senior Marketers Actually Land Their Next Job w/ Elda Macias September 16, 2026The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Elda Macias, […]Jaci Russo
- Marketing a Brand Nobody Can See w/ Loree Faucett September 9, 2026Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something when your product is invisible and your buyer never wants to think about you? We’re kicking off […]Jaci Russo
- B2C Thinking in a B2B World. It Works. W/ Erik Koenig July 16, 2026Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […]Jaci Russo