Branding Articles
Visual identity design is not just about your website. While that is where most companies start thinking seriously about design, the impact stretches much further. Visual identity means the consistent […]
When two divisions merge, a long list of action items usually takes center stage: realigning teams, restructuring systems, and redefining roles. But one key area often goes unaddressed until it […]
When a brand marketing strategy stalls out, it’s easy to blame the tactics. Maybe the copy wasn’t strong. Maybe the website didn’t land. But nine times out of ten, the […]
A website is one of the most public reflections of a brand. For B2B companies, where sales cycles are longer and trust matters more, getting that online presence right is […]
When companies go looking for creative agency services, the first thing they usually see is visuals. Slick headlines, beautifully designed concepts, clever campaign names, all the eye-catching stuff meant to […]
Once the discovery phase ends in brand consulting services, things do not slow down, they shift into gear. That is when the clarity we have established starts evolving into a […]
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He Said, She Said: Razor Branding™ Podcast
- Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier September 30, 2026In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and it’s a masterclass in what it actually looks like to bet on yourself when the decision gets made for you. […]Jaci Russo
- One Name. Five Banks. A State to Win. W/ Stan Sorensen September 23, 2026Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Stan Sorensen, Chief Marketing Officer at Altabank, a Utah-based community bank with over a century of history and a footprint that […]Jaci Russo
- How Senior Marketers Actually Land Their Next Job w/ Elda Macias September 16, 2026The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Elda Macias, […]Jaci Russo
- Marketing a Brand Nobody Can See w/ Loree Faucett September 9, 2026Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something when your product is invisible and your buyer never wants to think about you? We’re kicking off […]Jaci Russo
- B2C Thinking in a B2B World. It Works. W/ Erik Koenig July 16, 2026Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […]Jaci Russo