Branding Articles
Sometimes, a company does not need a full overhaul. It just needs to make sense again to its audience, its people, and itself. That is often when a brand identity […]
Brand guidelines design isn’t just a style manual your designer keeps on a shelf. It’s a working document that shapes how your brand looks, sounds, and communicates (inside your company […]
Long sales cycles are the norm for many B2B companies. Whether you offer specialized services or high-value solutions, it is common for weeks or even months to pass between first […]
We have seen it happen more times than we can count. A business feels like growth is plateauing, marketing is on autopilot, or teams are not aligned, but no one […]
A logo on a business card might be the starting point, but that alone will not carry your brand very far. B2B companies need more than good visuals to stand […]
When your brand stops feeling exciting to your team, that is more than just fatigue from day-to-day work. It might be a sign your company is out of sync with […]
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He Said, She Said: Razor Branding™ Podcast
- Breaking Through the B2B Noise w/ Joya Scarlata June 25, 2026In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […]Jaci Russo
- From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy June 18, 2026What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […]Jaci Russo
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo