Branding Articles
New York can make a strong B2B brand feel small, fast. You are selling into crowded industries, smart buyers, and neighborhoods that feel like different worlds. The trick is to […]
Brand positioning that works in one city can quietly fall apart in another. Buyers in different regions hear different stories, see different claims, and walk away with mixed ideas of […]
Most B2B brands do not break overnight. They slowly drift into confusion as new products, acquisitions, and special programs stack up until no one can clearly explain what fits where. […]
Brand positioning in New York is not about sounding smart; it is about proving you are the safest, smartest choice in a high-pressure market. When buying committees are staring at […]
Strategic brand consulting is not just a new logo or a clever tagline. It is the work that shapes how your company is seen, how your teams talk about what […]
Make Brand Architecture Part of Your Deal Defense Pre-deal brand work is not “nice-to-have marketing cleanup.” It is risk defense. When deal flow picks up in the middle of the […]
Click Here if you’d like to be a guest on our show.
He Said, She Said: Razor Branding™ Podcast
- Breaking Through the B2B Noise w/ Joya Scarlata June 25, 2026In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the same thing. In this episode, Jaci and Michael sit down with Joya Scarlata, Director of Marketing at InterraIT, a B2B IT services firm serving clients across industries from automotive […]Jaci Russo
- From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy June 18, 2026What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP and Marketing Director at Bank Five Nine, it took research, courage, a tight-knit team, and an unwavering commitment to standing out in […]Jaci Russo
- Thought Leadership as a Growth Strategy W/ Wendy Gugora June 11, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to talk about what it really takes to market a boutique investment banking firm in a space where the service is deeply personal, the sales cycle is long, […]Jaci Russo
- Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs June 4, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand positioning expert, to talk about what it really takes to build marketing that works when budgets are limited, audiences are distracted, and the temptation to skip strategy and […]Jaci Russo
- Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin May 28, 2026In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it really takes to build an authentic brand inside a community bank competing against institutions with far bigger budgets. Bryce brings a rare perspective shaped by […]Jaci Russo