Branding Articles
Most B2B deals fall apart after the ink is dry, not before. The numbers looked fine, the models looked tight, but no one stopped to ask a simple question: will […]
NYC brand planning only works when sales and marketing are reading from the same scorecard. When budgets spike in late spring and media costs climb, guessing is not an option. […]
Most B2B leaders care about their brand, but brand work always seems to get shoved to the side. Sales needs a deck, Product needs a launch, Finance wants forecasts, and […]
New York moves fast, and so do your buyers. If your brand story has not kept up, you feel it every day in slower deals, tougher questions, and that uneasy […]
Remote brand work does not have to feel slow or messy. With the right plan, your brand identity workshop can run quietly in the background while your B2B team keeps […]
Brand alignment in the customer journey is something we can actually measure, not just feel. When our brand promise matches what buyers and customers experience at every step, we see […]
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He Said, She Said: Razor Branding™ Podcast
- Betting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier September 30, 2026In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and it’s a masterclass in what it actually looks like to bet on yourself when the decision gets made for you. […]Jaci Russo
- One Name. Five Banks. A State to Win. W/ Stan Sorensen September 23, 2026Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Stan Sorensen, Chief Marketing Officer at Altabank, a Utah-based community bank with over a century of history and a footprint that […]Jaci Russo
- How Senior Marketers Actually Land Their Next Job w/ Elda Macias September 16, 2026The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Elda Macias, […]Jaci Russo
- Marketing a Brand Nobody Can See w/ Loree Faucett September 9, 2026Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something when your product is invisible and your buyer never wants to think about you? We’re kicking off […]Jaci Russo
- B2C Thinking in a B2B World. It Works. W/ Erik Koenig July 16, 2026Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […]Jaci Russo