Messaging

What Your Homepage Should Be Doing

Your homepage is probably one of the most visited pages on your website, which means it has a fairly important job to do. Unfortunately, a lot of homepages seem to have…

Why Should Someone Trust You?

Spend a little time browsing company websites and you’ll discover something remarkable: every business in America is trustworthy. Everyone is reliable. Everyone puts…

Your Elevator Pitch Needs an Elevator

There are few questions in business that sound easier than, “What does your company do?” It should be a softball. You know the company. You work there. In some cases,…

Simplicity Wins | Why Clear Brand Messaging Drives Better Results

There’s a funny thing that happens when you ask a room full of smart people to simplify a message. Everyone agrees it’s a great idea right up until something actually…

Saying More Isn’t the Same as Saying Something

We live in a time when it has never been easier to say something. Content is constant. Messages are everywhere. Every platform is filled with brands sharing, posting,…

25 Years of Changing the Conversation

Twenty-five years is a long time. Long enough to watch industries change, technology reshape the way we communicate, and businesses evolve in ways none of us could have…

Holiday Noise and the Brands That Cut Through It

The holidays have a very specific sound.And I don’t mean the soundtrack that starts playing the moment Halloween ends. I’m talking about the noise—the flood of messages,…

Marketing Fatigue Is Real: How to Reenergize Your Brand Without Starting Over

You can feel it before you can name it. The spark that once made your marketing exciting starts to fade. Campaigns feel repetitive. Messaging sounds familiar. The…

Not Your Average Brand Story w/ Rochelle Paulet

With Rochelle Paulet

What do you do when your product makes people pause, laugh—or even cringe? In this episode, Jaci and Michael talk with Rochelle Paulet, Marketing Director for Evolve Rat…

Why Your Brand Needs a Voice—And What Ours Just Said

By Michael Russo, Co-Founder & Chief Creative Officer, brandRUSSO We talk a lot about having a unique and authentic voice in branding.The tone you set. The message you…

Branding Lessons from the Masters: A Tradition Like…

By Michael Russo, Chief Creative Officer & Co-Founder, brandRUSSO There’s a moment, right before the final round begins at Augusta, where everything slows down. The…

Speaking to Your Audience and Not at Them: Building Connections That Drive Business Growth

By Michael J. Russo, Chief Creative Officer, brandRUSSO In today’s content-saturated world, businesses face an uphill battle to capture attention and inspire action. Too…

How Storytelling Can Save Your Brand with Jeff Bartsch

With Jeff Bartsch

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the…

Branding from Down Under with Katrina McKinnon

With Katrina McKinnon

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of…

Personality Profiles: Finding Your Audience in the Matrix

“You take the blue pill…the story ends…you wake up in your bed and believe whatever you want to believe.

Telling Your Brand’s Story with Lindsay Pinchuk

With Lindsay Pinchuk

A lot of people are talking about storytelling these days, but what does that mean exactly, and how do you go about telling yours? Joining us on the He Said, She Said…

What is Razor Branding™?

The goals of any marketing strategy are often explained using a funnel analogy. At the top of the marketing funnel, a business builds awareness of their brand, product…

7 Ways to Improve Your Brand in 2020

Now that the holidays are over, everyone is hitting the ground running ready to embrace the new year/decade. It’s a big year that promises to be full of national…

Message Matrix

In this episode you’ll learn the massive impact a strategically crafted message can have on the life of your brand. It’s not enough to have something to say, you have to…