Brand Culture & Leadership

Brand as Culture w/ Neville Billimoria

With Neville Billimoria, Mission Federal Credit Union

How does a credit union grow from $1 billion to $7.5 billion in assets? Not with one big idea, according to Neville Billimoria. It took a lot of base hits. In this…

Brand Buy-In Starts at the Top

In almost every branding project, there’s a familiar moment when you present the new strategy to leadership. The positioning is clear. The messaging makes sense. The…

Leadership Shapes Reputation

We spend a lot of time talking about the things that shape a brand. Messaging matters. Visual identity matters. Marketing matters. Customer experience matters. But…

Thought Leadership as a Growth Strategy W/ Wendy Gugora

With Wendy Gugora

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital Advisors, to…

When Should You Hire a Branding Agency?

What do you do when marketing isn’t producing the results everyone expected? When sales conversations seem to require more explanation than they should? When growth has…

From Agency Life to In-House Strategy W/ Heather Johnson

With Heather Johnson

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk about what…

Your Company Has Evolved. Has Your Brand?

There’s a point in almost every company’s growth where something starts to feel off. Not broken. Not urgent. Just slightly out of sync. You’ve added services. Expanded…

Data Driven Branding w/ Libby Cain

With Libby Cain

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Libby Cain of Extraco Banks to discuss how data can strengthen…

January Isn’t About New Goals. It’s About Old Misalignments.

Every January, I see the same thing happen. New goals are set.New initiatives are launched.New expectations are placed on teams. Within weeks, leaders start to feel…

Finish Strong: Why Q4 Is the Time to Reassess Your Brand

He Said, She Said: A Conversation with Jaci & Michael Russo, Co-Founders of brandRUSSO Jaci: September has always felt like a second January to me. New energy. New…

Mardi Gras & Branding: What Businesses Can Learn from the Greatest Show on Earth

By Michael Russo, Chief Creative Officer & Co-Founder, brandRUSSO If you’ve ever experienced Mardi Gras in South Louisiana, you know it’s more than just a party—it’s an…

Building Brands and Winning Mindsets w/ Dave Behar

With Dave Behar

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael are joined by Dave Behar, entrepreneur, Chief Executive Athlete, and two-time Amazon…

Harnessing Momentum in Branding with Matt Mathison

With Matt Mathison

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Matt Mathison, entrepreneur, investor, and founder of MBL…

Building Workplace Culture w/ Dr. Mechelle Roberthon

With Dr. Mechelle Roberthon

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Dr. Mechelle Roberthon, a dynamic leader in professional…

Branding Lessons from “The Bear” – Part 2

By Michael J. Russo, CCO brandRUSSO “Quality comes from Quantity” — a mantra I’ve carried through every phase of my career. As I reflect on one of my favorite episodes…

Launching, Building, and Scaling Your Brand with Mark Donnigan

With Mark Donnigan

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from…

ADAPTING TO CHANGES IN BUSINESS AND BRANDING WITH BRIAN WILL

With Brian Will

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will, a serial entrepreneur, industry-leading business and sales management…

DISCOVERING THE MISSING ELEMENTS IN YOUR BRAND WITH TONY RUBLESKI

With Tony Rubleski

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” – and…

Adapting Sales for a Hybrid World

Sales is about meeting people where they are. As a branding agency, we’re creatives who diagnose client values to tap into what drives sales, and that sentiment is at…

10 Steps to Prepare Your Brand for a Crisis

When we sat down to proactively create strategic brand plans for 2020, I did not include global pandemic that would grind the world economy to a halt. I also did not…

Coach Robichaux Built the Brand of Baseball

Tony Robichaux, the beloved head coach of the University of Louisiana Ragin’ Cajuns baseball team, passed away suddenly at the age of 57. Although he had been head coach…