Marketing That Works

Your Followers Aren’t All Customers

There’s something deeply satisfying about watching your follower count go up. Another 100 followers feels good. Another 1,000 feels even better. Put a little upward…

Are You Measuring the Right Marketing Metrics?

Marketing reports have a wonderful ability to make everything look productive. Impressions are up. Website traffic increased. The company gained followers. Engagement…

Prospecting Isn’t the Problem. Finding Time to Do It Is.

Most people responsible for sales or lead generation know exactly what they’re supposed to be doing. Keep the pipeline full. Find new opportunities. Reach out to the…

Should You Really Post Every Day? | A Smarter Content Strategy for B2B Brands

Spend about five minutes on LinkedIn and you’ll eventually run into someone confidently telling you the secret to marketing success. Post every day. No, twice a day.…

Why Customer Service Is One of Your Most Powerful Marketing Tools

Ask most people who owns marketing, and you’ll probably get the same answer. “The marketing department.” Technically, that’s true. They’re creating campaigns, managing…

Your Marketing Budget Isn’t the Problem. Where You’re Spending It Might Be.

One of the questions I hear most often is, “How much should we be spending on marketing?” It’s a fair question, but it’s usually the wrong one. A better question is,…

Your Biggest Content Problem Isn’t Content

One of my favorite parts of working with clients isn’t presenting strategy or launching a new brand. It’s sitting down with the people who know the business better than…

More Content Won’t Fix a Broken Strategy

When marketing starts to feel off, it rarely announces itself in a big, obvious way. It shows up more subtly than that. Engagement dips a little. Leads don’t convert the…

What a Brand Audit Actually Looks Like (And What It Doesn’t)

Before anyone from your team gets on a call, your brand has already had a conversation for you. Whether you like it or not. It’s happening in your website, your LinkedIn…

The Age of Mediocrity in Branding

How to Avoid Letting AI Make You Sound Like Everyone Else By Michael Russo | Chief Creative Officer & Co-Founder, brandRUSSO We’re entering a new era of branding, and…

The Women Who Changed the Conversation

Why International Women’s Day Matters to the Branding Industry By Michael Russo | Co-Founder & Chief Creative Officer, brandRUSSO International Women’s Day technically…

Branding from the Factory Floor w/ Robert Pelletier

With Robert Pelletier

In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo talk with Robert J. Pelletier, CEO of Pacific Hardwood, about how he turned a…

Kendrick Lamar’s Super Bowl Halftime Show: Was It the Right Choice?

By Michael Russo, Creative Director & Co-Founder, brandRUSSO Every year, the Super Bowl Halftime Show is more than just entertainment—it’s a branding moment. The artist…

When AI Goes Wrong: How Coke Made Christmas Feel Creepy

By Michael J. Russo, Chief Creative Officer, brandRUSSO In 1995, Coca-Cola introduced one of the more memorable holiday campaigns in its historic advertising legacy: the…

The State of Branding in the Digital Age: Insights from Times Square

By Michael J. Russo, Chief Creative Officer, brandRUSSO As I walked through the heart of New York City this week, Times Square transformed from night into day with…

Crush or Cringe? A Closer Look at Apple’s Latest iPad Pro Ad

One of the things that I still love about advertising is a great ad, and more importantly, a great concept. And while the digital landscape has changed dramatically over…

How Successful Brands Capitalize on Technology with Greg Brooks

With Greg Brooks

Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how…

The Evolution of Digital Marketing in the age of AI with Rachel Hernandez

With Rachel Hernandez

Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known…

SEO and Branding in Today’s Everchanging Marketplace

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to…

Catering to Your Audience Through Brand Content

Estimated Read Time: 3 minutes 10 seconds Catering to Your Audience Through Brand Content Crafting brand content that speaks with your audience’s specific preferences is…

Embracing the Digital Age

Digitalization has enabled businesses to streamline operations, cut costs, enhance customer satisfaction, and access valuable data and analytics for informed…

Leveraging AI Tools for Inbound Marketing with Eric Quanstrom

With Eric Quanstrom

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE, to talk about his work in B2B…

Logic Versus Love, Demographics Versus Psychographics

What’s the best approach to dating? Some people operate purely on logic, moving their way through relationships in a methodical manner, one calculated date after…

The Importance of Psychographics In Marketing

One term that is mentioned quite often in marketing is demographics. These are the metrics that help marketing agencies like brandRUSSO identify appropriate audiences…

The Five Rs of Branding

The third installment in our Brand Building best practices series is the 5 Rs of Branding. The series includes best practices and tips on how to make these marketing…

Best Practices for Brand Building: 33 Tips for Website Improvement

We are starting a new series of best practices for Brand Building. The series will include best practice and tips on how to make these marketing tools work for you:…

9 Ways Your CRM Will Build Your Brand

During times of transition (and global pandemic), it is wise to take some time to assess where your company stands and determine what changes and improvements you will…

8 Great Super Bowl Ads

As I sat in my den, wearing my favorite Saints jersey (FYI, I’m still ticked off about that one), I take comfort in knowing that even if the right team wasn’t in the big…

How to Choose the Right Branding Agency For You

I was at the 10th annual Ad Age Small Agency Conference last week with hundreds of other agencies from around the country. I had the pleasure of attending the first ever…

“Stranger Things” Uses Out of Home Advertising to Build Their Brand

I was in Los Angeles last week and was reminded of how much I love the advertising on Sunset Boulevard in Hollywood. It’s LA’s version of Times Square, and when done…

Advertising, Interruptions, and the Terminator

How to make the interruptions of advertising less disruptive. Advertising has always been about being an interruption. Whether it’s an effort to grab your attention, or…

Why having the biggest budget doesn’t always translate to having the best brand.

I spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice…

The Opportunities and Challenges of Digital and Online Marketing

And how good old-fashioned messaging can save us all As we continue to move further and further into the world of digital and online marketing, we are presented with…

HOW GILLETTE CHANGED THE CONVERSATION

Asking its audience if they are “the best a man can be?” A few months back, we wrote a blog that talked about Nike’s use of Colin Kaepernick in their most recent “Just…

Why So Many Business Hate Advertising

And why it doesn’t have to be that way I’m just going to throw it out there before I begin – I love advertising, and I always have. But I know for many businesses,…

Branding, Relations and Love

How to work with your agency to get the best results. LOVE CONNECTIONS Say the word “relationship” and you’ll receive varied reactions. Some find themselves…

Nike Just Does It with Colin Kaepernick

Are they genius or insane? Time will tell. So, unless you have sworn off social media altogether, gotten rid of cable, or decided to head out into the woods for a life…

You Need a Great PR Timeline for Your Campaigns

6 Steps to Creating a Quality PR Timeline Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have…

Television Advertising Will Bring Ultimate Brand Awareness

4 Things to Know About Television Advertising and Your Brand TV ads are some of the largest investments you can make in your advertising strategy, and also some of the…

Online Reviews

These days your brand can live and die online, that’s why reviews need your full attention. You may not think you have time to filter through everything that is said…