Banks & Financial Brands

One Name. Five Banks. A State to Win. W/ Stan Sorensen

With Stan Sorensen, Altabank

Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™,…

Serve First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar

With Chelsea Vonder Haar, USA Mortgage

Most mortgage companies compete on rate. Chelsea Vonder Haar competes on relationship. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael talk with…

From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy

With Jeff McCarthy, Bank Five Nine

What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff McCarthy, SVP…

Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin

With Bryce McCuin

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk about what it…

Banking, Branding, and the Power of Different Thinking w/ Camberly Gilmartin

With Camberly Gilmartin

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Camberly Gilmartin, a seasoned marketing leader who has built her…

Branding That Builds Trust w/ Ann Barilleaux

With Ann Barilleaux

In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Ann Barilleaux, SVP Marketing Director for JD Bank, Louisiana’s Community…

The Financial Side of Branding with David C. Barnett

With David C. Barnett

Tune in to learn why business is tough, why it’s important to be realistic about business opportunities, and how to navigate the ever-changing landscape of buying and…

The Performance of Branding with Jason Friedman

With Jason Friedman

Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason’s passion…

Financial Literacy and Your Brand with Kyle Geers

With Kyle Geers

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the…

Building a Brand from the Inside Out with Steven Bugg

With Steven Bugg

On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use…

Okay, Now What?

A few weeks ago, the “What’s Next?” blog was focused on the CARES Act, which included the Payroll Protection Plan (PPP) and Economic Injury Disaster Loan (EIDL) and was…

Learn to Build Your Brand from the Experts

Looking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for. Check out this list of branding workshops and…

Brand Theft: One of these is a lot like the other.

Is Facebook’s Calibra logo a result of brand theft, or coincidence? One of the first rules we learn in school is to never copy from someone else’s work, and in…