Podcasts
Bank marketers on He Said, She Said
Jaci and Michael Russo talk with the community bank marketers doing the work: what they built, what they would do differently, and the small moves behind it.
Episodes
Conversations worth your commute
Each episode below comes with the one small move worth stealing from it.
Bank Five Nine: turning 160 years of history into a brand
Jeff McCarthy, SVP and Marketing Director, Bank Five Nine (Wisconsin)
How a bank founded in 1859 renamed itself Bank Five Nine, launched the new name in the middle of a pandemic, and measures what matters on social.
The small moveTrack engagement, not followers, every month.
AltaBank: when five bank names become one
Stan Sorensen, AltaBank (Utah)
Consolidating five operating names into one, managing how customers felt about it for seven years, and hiring branch staff who live in the towns they serve.
The small moveSurvey every branch visitor, every month.
Extraco Banks: turning bank data into marketing results
Libby Cain, Extraco Banks (Texas)
Building a customer data platform inside marketing, weekly segment sprints, and emails that come from the customer’s own banker.
The small moveA quarterly email asking customers to update their information.
Standing out in a herd of zebras
Camberly Gilmartin, community bank marketing leader
Marketing a community bank after an acquisition, standing out from look-alike banks, and why the banker still matters in the age of AI.
The small moveCall customers and ask why they bank with you.
Bank South: letting customers tell the story
Bryce McCuin, Director of Marketing, Bank South (Georgia)
Relationship marketing against big-bank budgets in Atlanta and Savannah, and testimonials shot with the cameras in view.
The small moveSpend time with your frontline to find the stories.
JD Bank: one Louisiana bank, very different markets
Ann Barilleaux, Marketing Director, JD Bank (Louisiana)
Marketing one relationship bank across rural and urban Louisiana with a team of two, under compliance.
The small moveShow up in each community, market by market.
Be a guest
Come on the show
Are you a community bank marketer with a story to tell? Start with a short call with Jaci.