Work with us
Brand work for banks under $10 billion
brandRUSSO has built bank brands for more than 25 years with a proprietary framework, RazorBranding, that enables us to differentiate the bank and connect with the community.
The path
NOT EVERY BANK NEEDS A REBRAND. BUT EVERY BANK NEEDS A PLAN.
Every engagement starts with a Brand Audit. You decide what comes next.
STEP 1
Brand Audit
Your bank through the eyes of an outsider.
We look at your bank the way a new customer does. We study your website, branches, advertising, social media and printed materials. We compare you with the banks you compete with. You get a written report on what an outsider sees and a working session with your team.
STEP 2
Strategic Brand Plan
Put the community back into community banking.
We interview your employees and customers. Then we build your plan on four parts: focus, promise, connection and harmony. The plan helps your bank live its promise of personal service, every day. Some banks need a new name or a new look. Many do not. The plan tells you which is true for your bank.
STEP 3
Fractional Marketing Team
Your extra marketing team, every month.
We add strategy, design, writing and campaign support to your team. We make small, steady moves every month and report the numbers your board cares about, the same way every month.
Proof
Banks we have helped
We have built brands for more than 25 years, including many community banks.
The Sweet Spot of Banking. Local enough to know you, strong enough to serve you.
A rebrand for a bank founded in 1922. The bank opened 2 new branches after the relaunch.
A brand for post-Katrina New Orleans. Assets grew $109 million, or 22%, in the first year.
Why us
Why community banks work with us
- We know banks. We know the board, the compliance review and the branch network.
- We listen first. Through the book, the podcast and The Vault, we talk with community bank marketers all the time.
- Sized for community banks. The path starts with a Brand Audit, not a long contract.
Talk to Jaci
Not sure where to start? Start with a 20-minute conversation about where your bank is and where it is headed.