The Weekly Deposit

A bank in five towns is really five banks. Each town wants to see that you are part of it.

Your best stories are not in the marketing office. They happen every day at the teller line, at the drive-through and on the phone.

Good marketing starts with good data. One simple email a quarter keeps your list current and starts a conversation.

You cannot fix what you do not measure. A short survey, done every month, tells you how each branch really feels to a customer.

Most community banks say the same things about themselves. Your customers can tell you what is really different.

Followers tell you how many people once clicked a button. Engagement tells you who is listening now.