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Agency Overview | B2B Case Studies

Agency Overview

RUSSO is a Strategic Branding Agency – and as a branding agency, we are believers. Here we believe in the promise behind the brand, and by changing the conversation, we can inspire and motivate consumer behavior.

Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of industry, size, or location.

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Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster from a wide range of industries coast to coast. Our branding process, Razor Branding™, permeates all levels of marketing, advertising, digital and social media giving us a unique advantage in first identifying our client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.

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WE ARE A BRANDING AGENCY

  • Focused on your audience and the messages that will move them
  • Combining strategy and creative for optimal results
  • Evolved beyond traditional full-service agency
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TRADEMARKED BRANDING PROCESS (RAZOR BRANDING™)

  • Helps to identify our client’s audience and change the conversation through strategy, messaging, and creative
  • Allows us to better position our clients within the marketplace regardless of geography, size, or industry
  • Permeates branding at all levels of marketing, advertising, interactive, and social/digital media
NATIONAL PERSPECTIVE | brandRUSSO

NATIONAL PERSPECTIVE

  • A team of experienced branding professionals from across the country
  • Serving clients from coast to coast
  • Experience within a wide variety of industries
WE ARE WHAT YOU SEE | brandRUSSO

WE ARE WHAT YOU SEE

  • Named partner engaged with every client
  • Never the B Team, because there isn’t one
  • Project pricing rather than billing by the hour
CREATIVE MEETS STRATEGY; STRATEGY MEETS CREATIVE | brandRUSSO

CREATIVE MEETS STRATEGY; STRATEGY MEETS CREATIVE

  • A belief that creative without strategy is just art
  • An understanding that awards are great, but successful clients are better
  • Unique leadership, where our Creative Director and Senior Brand Strategist are also founding partners
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Razor Branding™ develops brands from the inside out, establishing a series of branded touchpoints that form emotional connections with the consumer. Developing these connections relies heavily on understanding the psychographics of audience behavior and not just demographic profiles that rarely tell the whole story.

The process utilizes 4 primary elements to achieve these goals:
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Focus

(The Who)

helps define who you are and who your audience is – through the use of consumer insight, demographics, psychographics, and personality profiles.

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Promise

(The Why)

defines that one differentiating and powerfully compelling quality that makes your brand razor sharp – in effect, the promise behind the brand.

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Connection

(The What)

establishes your “voice” and a messaging system that is based on your defined brand promise – making you the preferred choice over the competition

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Harmony

(The Where)

works to identify and develop a series of branded touchpoints that establish trust – connecting with your audience where they live, work, and play.

B2B CASE STUDIES